The state of destination marketing in 2013
The future of the DMO is bright, as long as we let go of sacred cows, let go of fear, create a plan to move forward, learn and adjust as we go.
Heavily involved destination marketing, I attended over a dozen tourism conferences during 2013 on four continents, including our own SoMeT events.
Looking back at the pictures I took and the presentations I’ve downloaded, there’s a common thread and it tells a compelling story about the future of the DMO.
This is what I’ve come up with:
Read full story at: http://www.tnooz.com/article/destination-marketing-in-2013