Experts:Keep Hotel Marketing Simple
For hotel marketing, simple and meaningful trump complicated and obtuse every time. The trick is to maintain good business practice within a simple set of parameters, panelists at the Independent Hotel Show said.
Panelists underlined this tried and tested truism at the Independent Hotel Show held at Olympia in London on 30-31 October.
Martin Evans, managing director of consultancy company The Tourism Business, said marketing needs to “tell the truth.” Toby Sawday, managing director of family publishing business Alastair Sawday’s, agreed, saying hoteliers must “decide what their product is, and who their market is, to avoid mismatched expectations.”
“Keep people coming back, as it’s a lot cheaper to have them return than it is to get them there for the first time,” said Stafford Sumner, managing director of digital marketing agency Jarrang.
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