In recent months the social network’s EMEA division has gradually been reorganising its sales teams to work with advertisers on a vertical, rather the country-based level. It has been recruiting for travel sales representatives in particular as it is looking to bring spend from the sector more in line with its biggest spending sectors, such as FMCG and financial.
This week Facebook met with 40 of its top and prospective travel clients to present a study, conducted by research agency Sparkler, that found Facebook appears prominently during the five stages of taking a holiday: dreaming, planning, booking, experiencing and reflecting.
Among the findings, the study claimed more than half (52 per cent) of users said when using Facebook they started dreaming about a holiday even when they did not have one booked and that 95 per cent of people use Facebook for travel related activities prior to going on vacation.
Read full story at:http://www.marketingweek.co.uk/news/facebook-says-wooing-travel-industry-will-be-key-focus-in-2014/4008746.article
