How consumers are driving change in the hotel industry
Hotels are in danger of failing to adapt to a new breed of guest whose needs and demands are entirely different to those of previous generations. This is the conclusion of a new study in the changing nature of hotel guests undertaken by global hotel consultancy HVS London.
The report, ‘A New Breed of Traveller’, says the impact of rising affluence, globalization and technology has led to modern hotel guests valuing experiences and the feeling of ‘being connected’ over traditional hotel luxuries.
“It seems that many hotels have barely changed over the last decades still consisting of the same in-room amenities, the same heavy curtains, the same check-in process, and the same small desk. This is no longer a place where the modern-day traveller feels at home,” states report co-author HVS associate Veronica Waldthausen.
“This new segment of traveller is no longer looking for white-linen service, bellboys to carry their luggage up to their room or a concierge. When the current generation of young travellers enter a hotel, they want to feel completely at home, connected and to be in a setting where they can be part of an experience,” she adds.