How Data and Technology Impact the Travel Buyer’s Journey
Travel companies are improving the customer experience on their websites by providing consumers with more personalized offers and other relevant information.
Travel suppliers can generate more revenue by infusing online shopping sessions with customized information based on individual search choices and other preferences, said Richter, Monetate’s director of client solutions.
Carriers and destinations in the travel industry increasingly leverage the preferences of new and existing customers—everything from search choices to previous bookings to loyalty club memberships—and use that data on their websites to encourage more customers to book, not just look, during online sessions.
Richter participated in the PhoCusWright workshop “The Modern Traveler: How Data and Technology Impact the Buyer Journey,” together with Tina Alexander, associate vice president, digital and web marketing, at Celebrity Cruises.