Five macro trends shaping the future of travel
The phrase “future of travel” is thrown around liberally in this industry, often as part of the dialogue around launching innovative products or disruptive startups.
But more often than not, there are wider forces at work which are helping shape the direction of the sector or influencing consumer behaviour that in turn impacts how they interact with brands.
Siew Hoon Yeoh of WebinTravel gave a keynote address at the CAPA Summit in Amsterdam this week, outlining five macro level trends which are impacting the travel industry in Asia.
Here are the five trends and some commentary on each:
Read full story at: http://www.tnooz.com/article/future-of-travel-capa