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Mobile travel content consumption is rising, but not replacing the PC

11/26/2013| 1:24:50 PM| 中文

A new study from Expedia Media Solutions provides an in-depth look at the content journey of today’s traveler including platform and device usage patterns, purchase trends, and how content influences the decision-making process.

Commissioned by Expedia Media Solutions and conducted by comScore, the study demonstrates the expansive opportunity that the leisure travel market provides for marketers – at $58 billion, travel accounted for 37 percent of total e-commerce through the first half of 2013* . The study tracks content consumption and sharing patterns before, during and after a trip is booked to help marketers understand how, when and where travelers are seeking and sharing digital content, both travel and non-travel related.

Online travel spending and mobile travel content consumption is rising, but not replacing the PC, creating more opportunity for marketers to engage with travelers.

- Online content consumption is growing at a rapid pace, as consumers are spending 93 percent more time with online content than they did three years ago.

Read full story at: http://hotelmarketing.com/index.php/content/article/mobile_travel_content_consumption_is_rising_but_not_replacing_the_pc

TAGS: Expedia | App | Social Media | Travel Marketing
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