The 10 Tech Innovations That Influenced Travel This Year
Tapping into the abundance of innovative tech products is the fastest way that travel companies can gain a competitive advantage, especially with mobile devices now commonplace across the U.S. and western Europe.
Tech is helping travel providers cut through the noise to offer customers relevant deals and accessible customer service. And at the same time, companies are using big data to streamline their operations, cut costs, and boost revenues.
A report by travel research firm PhoCusWright released this week during the World Travel Market outlines ten tech innovations that changed where and how travelers and companies meet .
Too Much Choice Means Less Is Better: Travel providers are able to deliver well-targeted information to travelers due to a growing number of online surveys and search data. The ability to present accurately targeted information is especially important on mobile screens where providers have less time and space to connect with the customer.