The study of mobile and social trends shows 38% don’t optimise websites for mobile devices with 41% of those blaming a lack of knowledge.
Further findings revealed in the research show half of UK hospitality businesses are devoting marketing spend to mobile and social channels, 32% plan to extend their mobile offering in 2014 and 30% plan to invest more in social media.
Currently, 44% of UK hoteliers enable bookings via mobile and less than 10% say they use offline channels such as high-street agents for marketing.
Read full story at: http://www.tnooz.com/article/lack-knowledge-holding-mobile-advance-back-hotels/
