Home > Home > Lack of knowledge holding mobile advance back for hotels

Lack of knowledge holding mobile advance back for hotels

10/31/2013| 11:06:43 AM| 中文

Hoteliers says their lack of knowledge is preventing them from optimising for mobile according to TripAdvisor’s latest TripBarometer.

The study of mobile and social trends shows 38% don’t optimise websites for mobile devices with 41% of those blaming a lack of knowledge.

Further findings revealed in the research show half of UK hospitality businesses are devoting marketing spend to mobile and social channels, 32% plan to extend their mobile offering in 2014 and 30% plan to invest more in social media.

Currently, 44% of UK hoteliers enable bookings via mobile and less than 10% say they use offline channels such as high-street agents for marketing.

Read full story at: http://www.tnooz.com/article/lack-knowledge-holding-mobile-advance-back-hotels/

TAGS: TripAdvisor | Mobile App | Tablet | Hotel
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!