Odigeo joins the big boys in travel search, buys Liligo from SNCF
Speculation in recent months that European online travel agency powerhouse Odigeo was eyeing its own move into travel search has come to fruition – it has bought French site Liligo from SNCF.
The owner of the Opodo, eDreams, GoVoyages and TravelLink agency sites has picked up Liligo from SNCF just three years to the day since the rail operator splashed out a rumoured Euro 20 million on the now eight-year-old company.
Why SNCF has decided to offload the Liligo brand within a relatively short space of time is unclear (SNCF has not responded to requests for comment), not least because when the acquisition was made the deputy general manager of SNCF Voyages, Pierre Alzon, was quoted as saying the company “strong believe in the explosion of travel comparison market and we had to have a foot in this market”.
Still, Odigeo now has its hands on an established brand in Liligo and is signalling to the wider OTA marketplace that it can also get into the travel search sector.
Read full story at: http://www.tnooz.com/article/odigeo-buys-travel-search-liligo