Crowne Plaza tests enhanced guest experience using business traveler feedback
Crowne Plaza is using three European properties to trial new efforts at complete connectivity. The trials were driven by guest insights collected from 6,4333 in-brand business travelers.
From this feedback, the brand identified ways to help their guests succeed professionally – something that came up repeatedly, as guests sought features that helped them be better at their jobs. Guests identified personalization as a key way to achieve this, as their needs vary according to work style, schedule and day-to-day priorities.
This core insight led to four specific trials:
1) Energy Essentials: This program deploys “Run Stations,” which are a starting point for runners with maps, hydration and towels to most easily take advantage of running while traveling. Complimentary water and fruit are also available across the property, and healthy snack boxes round out the assortment of energy-producing amenities.