Is there an 80/20 rule in social media for the travel industry?
Hotels should carefully evaluate the return on their investment in paying to go to the far reaches of the universe to capture social media data.
NB: This is a guest viewpoint by Janet Gerhard, owner of Hospitality Gal.
There is no discussion on customer experience today that doesn’t speak to social media and its impacts on hotels, operators and brands.
But, the promise of social media monitoring is nearly as elusive as the financial returns of social travel sites as noted in Stephen Joyce’s recent piece in Tnooz.