Understanding search: Google gives localized sitelinks for Airbnb and Yelp queries in the US
When US users search "Airbnb" on Google, the search engine will provide localized site links based on seachers' locations.
NB: This is a viewpoint by Dennis Goedegebuure, head of global search engine optimization (SEO) at Airbnb, the private-home-rental listings website. It is based on an earlier post from his blog.
Here at Airbnb, I’m fascinated by search, especially by quirks and changes in Google SERPs (search engine results pages), and the difference between the paid and organic sitelinks. I think a recent discovery I’ve made is relevant to many other travel companies that rely on search for customer acquisition.
When searching for our brand term in San Francisco (where I work), I get a number of local pages on Airbnb as sitelinks. In the screenshot (below), you see a link to the city page and a link to listings in downtown San Francisco.