NB: This is a viewpoint from Frank Vertolli and Ryan Fitzgerald, co-founders of Net Conversion.
Eric Schmidt, Google’s executive chairman, estimates humans now create in two days the same amount of data that it took from the dawn of civilization to 2003 to create.
Big data is a hot topic across business sectors, but in many ways the travel industry has been a data-rich channel for years. Make it more manageable, and effective, by getting back to the basics and evaluating current data as it relates to your goals. There is an ever-increasing amount of guest intelligence available to hoteliers, and it can be overwhelming.
Read full story at: http://www.tnooz.com/2013/07/24/news/taking-it-back-to-basics-with-hotel-big-data/
