Budget hotel brand with heavy technology mix unveiled, looks for hipsters and savvy business folk
Budget chain Premier Inn is set to launch a new hotel brand – Hub by Premier – with an abundance of technology being pushed as one of its main selling points.
Hotels from the UK-based brand are set to be in the city centres and, the company claims, will be priced 25% cheaper than Premier Inn rates.
Guests will be able to check-in online via the hub app in their mobile, control light and room temperature via the app, and also browse and order food.
They will also be able to select various TV/radio channels they want to be played even before they enter the room and stream videos from their mobile/tablet devices to the 40″ television in room.