Luxury Hotels: Luring the Next Generation
Some hotels are moving away from glitz and technology to focus on creating casual, individual atmospheres that seem far removed from the standard hotel ambiance.
Luxury hotel executives know they have a problem.
A pillow menu, gold-plated bathroom fixtures and spacious rooms will not be enough to woo the next generation of the world’s wealthiest clientele. They will be better traveled than their parents and grandparents, and much harder to please.
“The younger generation, who is 28 to 35 years of age, they will start traveling differently,” said Marco P. Nijhof, chief executive of Yoo Hotels, a division of the London-based company co-founded by the designer Philippe Starck. “It’s a whole different ballgame.”