How will online hotel booking change in the near future?
The shift to supplier direct accelerated in 2012. Personalized service is the future.
NB: This is a guest article from Gary Leff, a frequent flier mileage expert who blogs at View from the Wing.
It’s finally happening. TripAdvisor is going to go big in hotel metasearch as a way to drive bookings.
The announcement made me wonder about the bigger picture: How is the industry evolving?