Early ETP adopters are happy with results
There are 25,000 hotels signed up for ETP at present, including properties from brands such as Hilton Worldwide, Marriott, Meliá Hotels International, Iberostar Hotels & Resorts, La Quinta Inns & Suites, as well as many independent hotels.
REPORT FROM THE U.S.—Early hoteliers participating in Expedia’s “hotel collect” platform—where guests reserve a room on Expedia but don’t pay until they check into the hotel—are reporting positive experiences.
The program, introduced in July of last year, is officially called Expedia Traveler Preference because guests can choose whether to pay up front on Expedia or when they get to the hotel. The program was criticized early on by hotel owners and asset managers because of the potential to increase costs for hotel owners by way of additional training and credit-card processing fees.
But revenue managers on the ground level say the benefits of the program outweigh any additional costs it might bring.