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Travelers' Mobile Habits Put Marketers In-Flight

04/19/2013| 11:08:14 AM| 中文

Marketers have the opportunity to reach their customers almost constantly during the travel journey, according to a new eMarketer report, “Marketing to Mobile Travelers: Device Usage During Travel Offers New Touchpoints.”

Mobile offers new touchpoints to reach travelers

Travelers are a more affluent subset of the digital population, and they’re more likely than internet users in general to own tablets and smartphones. Now marketers have the opportunity to reach their customers almost constantly during the travel journey, according to a new eMarketer report, “Marketing to Mobile Travelers: Device Usage During Travel Offers New Touchpoints.”

Still, time spent in flight remains an elusive touchpoint, despite the fact that travelers are making every effort to stay connected while they’re in transit.

Read full story at: http://www.emarketer.com/Article/Travelers-Mobile-Habits-Put-Marketers-In-Flight/1009817

TAGS: Wi-Fi | IFE | travel marketing
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