Amadeus acquires Hitit Loyalty
Amadeus IT Holding announced that it has acquired Hitit Loyalty, the customer relationship management (CRM) division of Hitit Computer Services, a provider of passenger service systems (PSS).
Hitit Loyalty provides back-end loyalty solutions for more than 40 airlines, which is more customers than any of its competitors.
The move is part of Amadeus’s effort to cultivate growth in Turkey and the Middle East, where Hitit has made dramatic inroads.
It’s Amadeus’s first move into airline loyalty programs. The Spanish company will integrate Crane CRM & Loyalty Management Solutions into its airline IT business. The division will be renamed Amadeus IT Services Turkey.
Read full story at: http://www.tnooz.com/2013/04/08/news/amadeus-acquires-hitit-loyalty/