Travel fragmentation is extending to mobile
The pervasive fragmentation in online travel is extending into mobile. Travel companies are simply applying their existing web services to native and mobile web apps.
NB: This is a viewpoint from Alicia Jao, president of TravelNerd.
Mobile continues to be a vital new frontier for most travel companies. With PhoCusWright forecasting $25.8 billion just for for US mobile travel bookings in 2014, “smartphones and tablets are on track to capture nearly one in five travel dollars”.
Travel companies would obviously be remiss to ignore the growth potential in mobile.