Google study of mobile search behavior reveals travel insights
Google's Mobile Search Moments study points out that travel was one of the least popular mobile activities, with only 2% of mobile activity involving bookings of things like airfare.
Google has released a Mobile Search Moments study that’s different from usual. Rather than ask people questions, Google tracked the actual behavior of volunteer participants.
With help from Nielsen, Google analyzed more than 6,000 mobile searches during fourth quarter 2012. It follow-up questions that confirmed conversions that resulted. Mobile here is defined as smartphone-only.