Big Data – how airlines should use it more effectively to boost ancillary revenue
Airline ancillary revenue should not just be about baggage fees or unbundling, but should aim to create value propositions based on increasingly real-time information about customer preferences and needs and using that information for targeted services.
NB: This is a viewpoint from Abhishek Singh, product manager for tourism and hospitality at Infosys.
As we all know, the airline industry today is extremely interested in two major trends – Big Data and ancillary revenue.
Everyone is seemingly talking Big Data, but what is it exactly and how does it help an airline to make money? And then, of course, we have the whole song-and-dance between passenger and airlines around ancillary revenues and customer experience.