OTAs gear up to full throttle with mobile
Tablets and smartphones will be a big driver for bookings in 2013 and Expedia intends to focus on these areas to meet increasing demand.
IN-DEPTH: As mobile use rapidly increases, mobile specialist agencies and traditional OTAs alike are scrutinising how the overall average booking value varies depending on the device. This includes considering factors like the exact time the booking is made. Against this backdrop EyeforTravel’s Ritesh Gupta explores what mobile means to Expedia.
The race to target the sophisticated mobile traveller is hotting up as OTAs plan to extend their desktop success in the mobile arena. There are several factors that now make mobile a force to reckon with in the distribution space. Devices are getting smarter and sites and apps are getting better, so mobile is gaining ground across the travel space driven by the ‘stair-step’ effect. There is no getting away from it; mobile is now core to the travel intermediary’s business.
Before delving into how Expedia is gearing up for mobile, consider the case for mobile:
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