Attack of the Clones – so big brands should rebel and fight back against less authentic startups
CEOs of mature travel companies, founders and entrepreneurs with dreams of entering the travel business should be thinking about how to build more travel companies like Mauiva, Hotel Tonight and Airbnb.
NB: This is a guest article by Matt Zito, an online travel business consultant.
Is it me or are you noticing more travel startups that are really just technology businesses or media companies operating under the disguise as a leisure travel business?
These new startups are companies termed as social travel, meta-travel, affiliate-travel ventures.