The travel industry has undergone severe disruptions in the past decade with the ever-changing face of online distribution, where sites like Expedia, Orbitz or Priceline now play pivotal roles in the travel purchase decision model. In this context, social media gains influence before, during and after the travel experience, whether it’s done through posting pictures on Facebook while at the resort, or commenting and sharing hotel reviews via Tripadvisor after the trip.
In 2013, travel brands are facing the next paradigm shift, which has been brewing over the past two to three years: the mobile revolution.
MOBILE, A KEY DRIVER IN DIGITAL TRAVEL GROWTH
Read full story at: http://www.business2community.com/mobile-apps/the-mobile-revolution-in-travel-0361909
