Understanding mobile search: Differences in ‘Local Intent’ Google SERPs
Google may be slowly headed in a direction that, on mobile devices, Google prioritizes these above more traditional organic results and even their gravy, the paid results.
NB: This is a guest article by Stephen Massart, Ryan Huser and Adam Whittles of Ayima.
Here at Ayima, we’re always knee-deep in all things search, so when we received a tip from a helpful Tnooz reader noting an interesting search inconsistency with Google handsets running the newest version of Android, Jelly Bean, we decided it was a great opportunity to tear open the world of mobile search; and more specifically, the results users were getting when they searched with ‘Local Intent.’
Before we get into the meat of it, let’s get our terminology clear. The phrase ‘Local Intent’ refers to any query in which Google assumes the user is looking for a local result – so someone who lives in Chicago, searching for Restaurants in Seattle is still executing a query with Local Intent. Let’s take a look at a typical Desktop Google SERP for the query: “Los Angeles Hotels.”