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Social media touchdowns in airline loyalty

12/21/2012| 10:05:39 AM| 中文

Legacy carriers and LCCs alike must embrace social media and smartphone-backed technologies as well as their data-gathering potential.

NB: This is a guest article by Bram Hechtkopf, vice president of business development & marketing, Kobie Marketing

(This is the second of two articles on loyalty in the travel and airline industries with the first published yesterday).

Passenger surveys repeatedly confirm what should be obvious: a positive travel experience is the most important aspect of any flight.

Read full story at: http://www.tnooz.com/2012/12/19/news/social-media-touchdowns-in-airline-loyalty/

TAGS: loyalty program | customer experience | frequent fliers | social media
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