Social media touchdowns in airline loyalty
Legacy carriers and LCCs alike must embrace social media and smartphone-backed technologies as well as their data-gathering potential.
NB: This is a guest article by Bram Hechtkopf, vice president of business development & marketing, Kobie Marketing
(This is the second of two articles on loyalty in the travel and airline industries with the first published yesterday).
Passenger surveys repeatedly confirm what should be obvious: a positive travel experience is the most important aspect of any flight.
Read full story at: http://www.tnooz.com/2012/12/19/news/social-media-touchdowns-in-airline-loyalty/