Sky high loyalty: New ways airlines and travel companies can soar
Frequent Flier Programs should be considered as just the beginning of a multifaceted airline loyalty experience, with newer initiatives needed to take flight.
NB: This is a guest article by Bram Hechtkopf, vice president of business development and marketing, Kobie Marketing
Given enough time mentors and mentees invariably swap roles. Students become the teachers. Industries operate under similar cycles. No truer is that the case then when it comes to loyalty programs and the airline industry.
Frequent flyer programs (FFPs) were once the pioneering vanguard of driving the passenger experience. Today, many legacy and low-cost carriers (LCCs) are striving to enhance the services they provide, by refocusing on travel as an experience worth being loyal to, and doing so in a way that adds value while remaining profitable.