App makers like to tout how many times their software has been downloaded because it’s the only number that never goes down.
But the real question is consumer take-up, meaning, how often air travellers use their app and make it a part of their routine.
Onavo, maker of apps for data compression and data-monitoring to slash mobile charges, has ranked travel search and booking apps by the percentage of US iPhone users who activated them at least once during the last three months.
Read full story at: http://www.tnooz.com/2012/11/16/news/the-most-popular-air-travel-apps-by-actual-iphone-usage/
