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Tablet usage is driving mobile travel bookings, says a survey by Expedia and Comscore

11/20/2012| 10:26:26 AM| 中文

The rapid adoption of iPads and other tablets is speeding up the growth in travel bookings on mobile devices, opening up a fresh market for mobile advertising.

The rapid adoption of iPads and other tablets is speeding up the growth in travel bookings on mobile devices, opening up a fresh market for mobile advertising, according to a new survey.

Expedia Media Solutions, the advertising unit of the global online travel agency, commissioned comScore, a digital usage survey firm, to conduct a study (opens as a PDF) on mobile advertising.

The study estimates that 61% of tablet owners made a travel purchase on their device in the first half of the year.

Read full story at: http://www.tnooz.com/2012/11/16/news/tablet-usage-is-driving-mobile-travel-bookings-says-a-survey-by-expedia-and-comscore/

TAGS: iPad | mobile application | APP | Expedia
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