Priceline-Kayak deal: Marketing expertise and global footprint at heart of $1.8 billion takeover
Priceline’s acquisition of Kayak is a huge step in looking for value in travel search and advertising platforms, not just through the transaction channel.
Priceline is acquiring Kayak for $1.8 billion in cash and stock. Yes, read it again. While unexpected, interestingly the news does not fundamentally tell us anything about the industry.
Unless, that is, aside from Priceline’s willingness to use its strong stock performance to continue its aggressive growth.
Kayak IPOed just a few months ago, on July 20, with a debut price of $26 per share. It closed on that first day of trading at $33 per share. Over the last 3.5 months, the price has fluctuated between $27 and $36.