Hoteliers evolve mobile distribution strategy
Hoteliers should understand the mix and manage that appropriately. They have to have a real good understanding of where the demand is coming from and price appropriately by channel and device.”
A bevy of third-party distributors sell rooms specifically through mobile apps.
REPORT FROM THE U.S.—With the growing number of hotel bookings coming via the mobile device, hoteliers are evolving their strategy to distribute and price inventory on mobile channels correctly.
Until recently, mobile channels had been pinned as last-minute discount channels where travelers could find deals on hotel rooms. Hoteliers bought into that notion and were giving inventory to distributors at deep discounts.