How to optimise the mobile travel experience
This strong mobile purchase intent among travelers reinforces the need for travel brands to create unique mobile experiences that encourage conversion.
NB: This is a guest article by Carin Van Vuuren, chief marketing officer at Usablenet.
It’s no secret that travel and mobile go hand in hand. In fact, business travelers were the earliest adopters of using the mobile web to book reservations and engage with brands on the go.
And now more than ever, travelers are using their smartphones and tablets to book flights, locate nearby restaurants, and reserve hotel stays.