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To increase scores and bookings, hotels must respond to guest reviews

09/04/2012| 4:12:30 PM| 中文

Responding to online reviews from guests is one of the best ways to improve customer satisfaction and guest loyalty post-stay, which ultimately leads to more bookings.

NB: This is a guest article by Margaret Ady, director of marketing at TrustYou.

Responding to online reviews from guests is crucial. It makes them feel heard, and it is one of the best ways to improve customer satisfaction and guest loyalty post-stay.

Seeing management responses also improves perceptions of a hotel and impacts purchasing decisions of future guests.

Read full story at: http://www.tnooz.com/2012/08/31/how-to/to-increase-scores-and-bookings-hotels-must-respond-to-guest-reviews/

TAGS: hotel reviews | customer service
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