Nielsen study shows travel usage trends for mobile devices [INFOGRAPHIC]
The Nielsen study shows that smartphones are used more to find and contact businesses, while tablets are used more for research, price comparisons, and reviews.
Travel companies are being forced to answer the phone. A new survey suggests that what motivates a traveler when using smartphones or tablets is not necessarily the same thing as when using a desktop or laptop. The implications for advertising are important.
The Nielsen study, commissioned by call-tracking provider Telmetrics and advertising network xAd, was a mix of a survey of 1,500 U.S. smartphone and tablet users and observations of actual behavior by 6,000 Apple and Android users.
Here are the key points: