Travelocity sells Travelguru hotel site to Indian agency giant Yatra
Travelocity sold its hotel spin-off service Travelguru to Yatra. Yatra says it will retain the Travelguru brand and continue to operate the company as a separate business unit from the main OTA which competes head on with MMT.
Deal time on the subcontinent, with Travelocity selling its hotel spin-off service Travelguru to Yatra, one of the biggest online travel agencies in India.
The sale, for an undisclosed fee, ends a relatively brief period of ownership under the Sabre-owned Travelocity umbrella after Travelgru was bought less than three years ago, also without any terms being released.
Travelguru has operated as a separate brand from the existing Travelocity Global push into India since August 2009, two years after the online travel agency entered the Indian market for the first time.