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How to use negative feedback about travel to create positive influence

06/29/2012| 9:37:12 AM| 中文

By creating a culture that embraces all types of feedback and empowering your staff with the tools and resources to act upon it, hotels can dramatically curtail the instances of negative feedback.

NB: This is a guest article by Kim van den Wijngaard, CEO and co-founder of Olery.

Nobody really likes receiving negative feedback. It stings, and as a hotel owner or manager, you immediately start kicking yourself for the missed opportunity when a guest leaves negative feedback about your hotel.

A recent report from PwC, Experience Radar 2012: Consumer Insights for the US Hospitality Industry, supports this. The key to surviving, however, is to embrace these negative comments for what they actually are – golden opportunities.

Read full story at: http://www.tnooz.com/2012/06/27/how-to/how-to-use-negative-feedback-about-travel-to-create-positive-influence/

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