Are small tourism businesses really ready for the mobile revolution?
Tourism businesses can focus their mobile optimized site to provide address information, a map and a click to call button etc to get ready for the revolution of mobile.
For years we’ve been told that “this year will be the year of mobile”. Unfortunately, for many of us, this tiresome line became mundane and predictable years ago.
You can only go to so many conference that tell you that mobile is just over the horizon before you realize that, at the time, no one was ready for mobile.
Luckily, however, Apple and Google stepped up their game and it is now fairly safe to say that mobile has arrived.
But are businesses, specifically of the small tourism variety, any more ready now than they were ten years ago, when WAP and cHTML were the name of the game?