OTAs are not only an important distribution channel for hotels, thanks to the "billboard" effect, they are also a potential feeder market for your hotel's direct booking strategy. That is, if your front office manages to convert those calls. Here are a few training tips for your next front office meeting.
by Doug Kennedy
In preparing to be a guest speaker at three different hotel conferences recently, I had our KTN team conduct some anonymous mystery shopping calls to see what would happen when we called directly to hotels to double-check online rates posted on OTA websites.
Read full story at: http://hotelmarketing.com/index.php/content/article/direct_hotel_booking_strategy_how_to_convert_callers_who_shop_online
