Ground transport – the exciting new battleground in travel distribution
In 2012 the travel distribution battleground has moved to ground transport. Companies in this sector have much more innovative thinking that is shaking up existing distribution models.
When it comes to disruptive forces in travel distribution, 2010-2011 seemed to be largely about airlines, GDS’s, GNE’s (the so called Genies), direct connects, and full content agreements.
In 2012 the travel distribution battleground has moved to ground transport, and what an interesting battle it is shaping up to be.
The way in which we book and pay for taxis and limousines is undergoing a fundamental shift driven by technological innovation tackling existing inefficiencies.