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Optimizing your hotel’s distribution strategy by channel

05/29/2012| 10:54:42 AM| 中文

Hotels have spent so much time optimizing the overall revenue stream that it is a new way of thinking to optimize sub-sets of that overall business volume by channel.

HSMAI recently spoke with Cindy Estis Green, co-author of the HSMAI Foundation-published Distribution Channel Analysis: A Guide for Hotels, about optimizing revenue, emerging channels, and more.

Q. How well are hotels optimizing their use of distribution channels today?

A. Hotels have spent so much time optimizing the overall revenue stream that it is a new way of thinking to optimize sub-sets of that overall business volume by channel. This will require some attention on the channel mix patterns and trying different methods to test which ones yield the best results in different market conditions.

Read full story at: http://hotelmarketing.com/index.php/content/article/optimizing_your_hotels_distribution_strategy_by_channel

TAGS: hotel distribution
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