How to pre-open a hotel [Part One of Two - social media and digital marketing]
How long up-front do we have to start with our marketing, PR and other strategies to attract guests? The author introduces some of the key points in this article.
The pre-opening phase of a new hotel is both a big challenge and a great opportunity at the same time.
Hotels open and close at a astonishing rate, especially in emerging markets and traveller hotspots, and many work hard to avoid common mistakes made in the process.
We have listed some of our hotel pre-opening tips below.