Emotion and hotel websites – does yours have sex appeal?
The common driving point that generates the sale is emotion. To deliver the emotional impact, hotels need to make sure that the huge images on their websites load incredibly fast.
NB: This is a guest article by Martin Soler, marketing director of World Independent Hotels Promotion (WIHP).
Ask a seasoned salesman what finally drove the sale. Indeed, analyse TV and print commercials that work to find the common driving point that generated the sale.
In almost every case you will see that emotion was the driver.