To app or not to app – that is the question. But what is the answer in travel?
According to TripAdvisor, if an online travel brand has users coming to its mobile website five or more times a year, then it is probably worth creating an application.
How many times at a travel conference or seminar has a mobile provider or company been asked whether it is best to stick with the mobile version of a site or develop an app?
Far too many…
The answer is often one of the following: