Priceline Profiting From the Procrastinator: CEO
The Booking.com Tonight application, launched by Priceline.com last week, is picking up a lot of traffic from mobile-savvy travelers who land in an airport and only then order a rental car or a hotel room.
Priceline.com is profiting from the old adage that good things come to those who wait.
Its Booking.com Tonight application, launched last week, is picking up a lot of traffic from mobile-savvy travelers who land in an airport and only then order a rental car or a hotel room, CEO Jeffery Boyd told CNBC's "Squawk on the Street" Thursday.
According to Boyd, Priceline has noticed an interesting pattern: The majority of U.S. reservations were made the same day and usually within a couple of hours of checking into a nearby hotel or picking up a car from the rental counter, at which point travelers can get discounts of up to 50 percent from Priceline suppliers.
Read full story at: http://www.cnbc.com/id/47101503