Converging Social & Mobile: Why 2012 is going to be “The Year of SoLoMo”
In this article, manager of New Media & Creative Strategy at HeBS Digital introduces how travel compainies can leverage SoLoMo strategies in 2012.
Recently, our Manager of New Media & Creative Strategy presented at EyeforTravel’s Social Media Strategies for Travel North America 2012. We had a professional chat with Ritesh Gupta, Managing Editor/ Global Correspondent at EyeforTravel, about converging social and mobile in an online marketing strategy.
R: Social, local, and mobile are huge areas of innovation and are lending a new dimension to plans of those travel marketers who are constantly looking for new ways to enable meaningful experiences with their target consumers. What new trends do you foresee for such areas and do you foresee them working in isolation or as part of an integrated initiative?