Heart-stopping rumour of the decade (that might make sense): Google to buy TripAdvisor
A rumour along the lines of “Google might buy TripAdvisor” has captured the attention of many companies. In this article, the author analyzes the likelihood and impact of the deal.
Many will find it hard to name two companies that polarise opinion within the travel industry more than user review master TripAdvisor and search giant Google.
It is both their respective power and influence over so much of the world of online travel marketing and distribution which leads many to watch every move from afar with envy, rail against publicly or simply admire.
Which is why when a rumour along the lines of “Google might buy TripAdvisor” comes along there is a collective sharp intake of breath in many quarters.