How to use social media monitoring for service and sales in travel
How to use social media monitoring for service and sales in travel? In the following, the author shares the successful experience of Corinthia Hotels.
For me, stories are the best way to learn how new technology is relevant for my situation. I can learn from someone’s experiences by transferring their approach to the context of my business.
When I heard Salesforce.com CEO Marc Benioff tell a story of a hotel that used Twitter to provide timely, personal service – I knew I needed to hear the story from that company: Corinthia Hotels.
Below, Jason Potter and Vanessa Coleiro share not only their experiences with using digital listening for sales and service – but how they raised internal support and built an infrastructure that enables their 5-star hotel brand to act as a virtual concierge.