Ooh, look at you: KLM does it again – dress like a stewardess on Facebook
KLM launched an application called Stewardess Yourself on the airline’s Facebook page, allowing fans to put their picture in classic KLM postcards featuring its glamorous cabin crew.
When a brand has over one million fans on Facebook it can try all sorts of fun and games to interact with consumers – with KLM currently one of the most imaginative out there in travel.
And whether it’s creating web games for older passengers, allowing people to put a Dutch tile design on an aircraft or the now famous KLM Surprise project, the Dutch carrier is often cited as being miles ahead of other airlines when it comes to taking marketing and social engagement to different levels.
The latest effort is called Stewardess Yourself and is an application which sits within the airline’s Facebook page.